Material to write about Werop

Werop is a European independent fashion marketplace, based in Spain, where garments can be tried on virtually with artificial intelligence before buying them.

Werop is a European marketplace, based in Spain, dedicated exclusively to independent fashion brands and designers from Spain, France, Germany, Italy, the Netherlands, Belgium and Austria. The catalogue is shared: from those seven countries, and also from Portugal, Luxembourg and Ireland, you buy from the stores of all. Stores open their space for free and pay a flat commission of 12 % plus VAT only when they sell, with no monthly fees or listing fees. Its distinguishing feature is artificial intelligence applied to two specific points in clothing retail: buyers can see how a garment looks on them before buying it, through the Chulair virtual fitting room app, and sellers get uniform catalogue photos by uploading a simple photo taken with a phone.

Werop is a European independent fashion marketplace, based in Spain, focused on brands and designers with their own product, created by the same team that develops Chulair, the virtual fitting room app with artificial intelligence. It stems from a simple observation: a small brand with its own product competes at a disadvantage on the big marketplaces, where commissions run at between 15% and 25% and fixed fees are often added, and where its product gets diluted among thousands of listings. Werop proposes the opposite: a catalogue limited to independent fashion, a flat commission of 12 % plus VAT with no fees or listing fees, and payments that go directly to the seller's account. Artificial intelligence is applied where it reduces real friction. For buyers, the garment can be tried on virtually before deciding, which tackles the main cause of returns in online fashion. For sellers, the system automatically turns a photograph taken with a phone into a catalogue image with a white background and uniform format, removing the need for a photo studio. The project is based in Spain. It opened to the public in November 2026 in Spain and today you can buy in Spain, France, Germany, Italy, Portugal, Luxembourg and Ireland, with stores that can sign up from seven European countries — Spain, France, Germany, Italy, the Netherlands, Belgium and Austria —; buying opens country by country in the other three delivery countries (the Netherlands, Belgium and Austria), as stores that ship there become available.