A marketplace made for fashion that is independent
Werop brings together brands and designers with their own product from Spain, France, Germany, Italy, the Netherlands, Belgium and Austria in one place, with a 12 % + VAT commission and no fees, and applies artificial intelligence where it truly removes friction: trying on the garment before buying it and having catalogue photos without a studio.
Why Werop exists
A small brand with its own product competes at a disadvantage on the big marketplaces. Commissions run at between 15 % and 25 %, often with fixed fees and near-mandatory advertising, and its product gets diluted among thousands of listings. And setting up your own store takes time, studio photos and traffic that does not come on its own.
Werop proposes the opposite: a catalogue limited to independent fashion, a clear commission that is only paid when there is a sale, payments that go directly to each store's account and tools that solve the two real barriers to selling clothes online.
What we do differently
You try the garment on before buying it. Through Chulair, buyers see how it looks on their own photo. Not knowing whether something will fit well is the leading cause of returns in online fashion.
Catalogue photos without a studio. The store uploads a photo taken with a phone and the system returns it with a white background and a uniform format. For a small brand, the photo shoot is one of the real barriers to selling.
One commission, and no fees. 12 % + VAT when there is a sale and a small contribution to shipping (0,26 € per domestic parcel); no fees. Keeping the catalogue open costs nothing if a month brings no sales. Compare with other marketplaces.
Who is behind it
Werop is developed by the same team that creates Chulair, the virtual fitting room app with artificial intelligence. The marketplace was born as a Chulair feature and in May 2026 became a project of its own, with its own name and domain. We are a small team, based in Spain, and we talk directly to every store that joins. In September 2026 we decided that Werop would not be only Spanish: the catalogue is shared across seven European countries, and from any of them you buy from the stores of all. In October 2026 we added Portugal, Luxembourg and Ireland to the countries where you can buy, and in November 2026 we opened to the public.
Facts
- What it is
- European independent fashion marketplace, based in Spain
- Scope
- Stores from Spain, France, Germany, Italy, the Netherlands, Belgium and Austria. Buyers from those seven countries, plus Portugal, Luxembourg and Ireland
- Who it is for
- Brands and designers with their own product, and people who buy independent fashion
- Model
- 12 % + VAT commission per sale. No monthly fees or listing fees
- Payments
- With Stripe, directly to each store's account, with the commission already deducted
- Own technology
- Virtual fitting room with AI, automatic product photo retouching and image search
- Status
- Open to the public since November 2026 (today you can buy in Spain, France, Germany, Italy, Portugal, Luxembourg and Ireland); the other countries as stores that ship there become available
- Contact
- hola@werop.com · LinkedIn · Instagram · X
Timeline
- May 2026The marketplace separates from Chulair as a project of its own and adopts the name Werop.
- June 2026First launch into production with its own domain: catalogue, seller panel and administration.
- July 2026Payments with Stripe to each store's account, discount coupons and automatic photo retouching arrive. The Android app begins its internal testing.
- September 2026Recruitment of the first stores, a step prior to opening the catalogue to the public. Werop widens its scope to seven European countries: Spain, France, Germany, Italy, the Netherlands, Belgium and Austria.
- October 2026Werop adds Portugal, Luxembourg and Ireland to the countries where you can buy.
- November 2026Werop opens to the public in Spain with the first stores and publishes the Werop Tiendas app for Android on Google Play.
Where we are now
Werop opened to the public in November 2026 in Spain with the first stores and continues to bring on brands; today you can buy in Spain, France, Germany, Italy, Portugal, Luxembourg and Ireland and the other three countries open for purchases as stores that ship there become available. If you have a brand, this is the best moment to join: this is how selling on Werop works. If you are a journalist, in the press room you have descriptions ready to quote and the brand kit.
Do you have a fashion brand? Open your store before launch.
Sell on Werop →