How we choose stores: facts, not labels
What we ask of a brand to join Werop, what we show you about each item and why you will not see the word “sustainable” applied to clothing here.
Updated 6 November 2026
In short
- Only new fashion with its own design or production: no resale of big brands and no second-hand.
- Short runs: small brands that make what they sell, many in their own workshop and some to order.
- Each product page says who, what from and from where: manufacturer, composition and shipping country, always.
- No empty labels: Werop does not call clothing “sustainable” or “eco”; it tells facts.
- Stores reviewed one by one by a person before they are published.
How we choose stores
Werop is an independent fashion marketplace: brands, designers and small stores from Spain, France, Germany, Italy, the Netherlands, Belgium and Austria. To join, a member of the team reviews every application: the legal and tax identity, that the clothes are new and of the store's own design or production, and that the store can ship with Werop's carriers. Resale of other brands, second-hand and large chains do not get in.
What a small brand does differently
It produces little and on demand: short runs, restocking when there are orders, sometimes made-to-order tailoring (the product page says so and adds the days to the delivery time). It knows its workshop, whether its own or a manufacturer it names on the product page. And it sells at a price that covers that work, not a price that pushes you to buy more than you will use.
What we show you about each item
The full composition (mandatory by law, and without it Werop does not publish), the manufacturer with its address, the country it ships from, the stock by size and, if the store provides it, the fabric, the weight and the process. With that you can decide for yourself; you do not need a Werop seal.
What we do not do
We do not call clothing “sustainable”. Directive (EU) 2024/825, applicable from 27 September 2026, prohibits generic environmental claims without proof, and it would not be honest either: a new garment always consumes resources. The honest approach is to buy less and better, look after it (how) and know who you are buying from. If a store makes a specific claim (a certified cotton, a recycled fabric with its traceability), it is the store's own and it can prove it.
Frequently asked questions
Is Werop's clothing sustainable?
Werop does not claim it, and European law prohibits saying so without proof. What it can tell you is how it works: only brands, designers and stores with their own production or design, new fashion in short runs, every item with its composition and manufacturer in plain view, and a manual selection of stores. Everyone can judge for themselves with that information.
How do I know where an item comes from?
Every product page says who makes it (name and address, as product safety regulations require), what it is made of and which country it ships from. Stores also tell the story of their workshop and process on their page.
What is an environmental claim and why doesn't Werop use them?
Words such as “sustainable”, “eco-friendly” or “environmentally friendly” applied to a product without verifiable proof. Since 27 September 2026, Directive (EU) 2024/825 considers them unfair commercial practices. Werop does not add them to any product page; a store may make a specific claim (for example, GOTS-certified cotton) if it can prove it.
Does Werop have an offsetting programme or certificates?
No. Werop does not sell carbon offsets or put its own seals on anything. What there are, are verifiable facts: who makes it, from what, where and in what quantity.
Keep reading
Discover the brands
Every Werop store is reviewed one by one. Step into the catalogue and the looks.
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