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Guides for independent fashion brands

What you need to know to sell clothes online when you are a small brand: what the law requires, how to take photos that sell and what each channel costs. Written by the Werop team, without the filler.

Updated on 19 September 2026

Textile composition labellingWhat is mandatory on clothing and what changes when selling online How to photograph clothes to sell onlineWith your phone, window light and no studio Where to sell your clothes onlineEtsy, Vinted, Shopify, Instagram or Werop, with their numbers Fashion marketplace commissionsAmazon, Zalando, Miravia, ABOUT YOU, Etsy… Publish your catalogue in an afternoonThe Werop dashboard, step by step Seller FAQPayouts, shipping, returns, tax

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The European marketplace for independent fashion, based in Spain. Free sign-up, 12% per sale and no fees.

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