Etsy Alternatives for Selling Your Fashion Brand
Etsy works for crafts and unique items with a global audience. For a fashion brand with its own production selling in Europe, its listing fees, commission on shipping, and mandatory offsite ads are a burden. Here's what else is out there.
Updated on November 6, 2026
In summary
- Etsy: around 12-15 % of the order including listing, commission (also on shipping), and payment; mandatory offsite ads from 10.000 $ per year. Global audience, crafts and unique items.
- Werop: 12 % + VAT on the garment, payment included, no fee, no ads, and no commission on shipping. Only new independent fashion, from brands in seven European countries.
- Amazon, Zalando, Miravia: 15 to 25 %, monthly fees in some cases, and free 30-day returns at your expense.
- Own website: full control, monthly fee, and you bring the traffic. Vinted Pro: no commission, second-hand audience.
What Etsy charges and doesn't tell you
On Etsy, a sale pays multiple times: 0,20 $ per listing every four months, a 6,5 % commission on price and shipping, a 0,72 % regulatory fee in Spain, and 4 % + 0,30 € for payment. In total, around 12-15 % of the order; and if the sale comes through their offsite ads, an additional 12-15 %, mandatory from 10.000 $ in annual sales. In return, a global audience and a buyer looking for handmade items.
Werop charges 12 % + VAT on the garment, with payment included, no listing fee, no commission on shipping, and no advertising; it is a marketplace exclusively for new independent fashion, European, with its own page, shipping by label, and managed returns. The big marketplaces (Amazon, Zalando, Miravia) provide reach in exchange for commissions of 15 to 25 %, fees, and free returns at your expense. An own website gives you control in exchange for a fee and bringing the traffic. Vinted Pro does not charge commission, but its audience is looking for second-hand items.
Werop, in numbers
12 % + VAT per sale
On the garment, with card payment included. No fee, no listing fee, no mandatory advertising. Shipping does not pay commission.
Only new independent fashion
Brands, designers, and stores with their own production from seven European countries, reviewed one by one. No second-hand or large chains.
Shipping and returns resolved
Label from the panel; the buyer pays for shipping by zone and, if they return due to a change of mind, the return label. Werop refunds the entire commission.
Own page and tools
Homepage, collections, looks, photos and product sheets with AI, virtual try-on, catalog import, and app for orders.
Frequently Asked Questions
Does Werop accept crafts like Etsy?
Werop accepts new fashion with its own design or production: clothing, footwear, and accessories. A handmade piece is accepted if it is fashion; decoration, materials, or vintage are not.
What does Werop cost me compared to Etsy for a 55 € garment?
On Werop, 6,60 € (12 %) plus the VAT on that commission, with payment included and no further fees. On Etsy, around 6,50 € between commission, regulatory fee, and payment, plus 0,20 $ per listing, the commission on shipping, and, if the sale comes through their offsite ads, an additional 12-15 %. The calculator does it with your price.
Can I import my Etsy catalog?
Yes: export your listings in CSV from Etsy and upload them to Werop. The AI suggests which column is each field (name, price, variations, photos) and you confirm; the garments enter as drafts.
Can I sell on Etsy and Werop at the same time?
Yes. Werop does not require exclusivity. The usual practice is to use Etsy for audiences outside Europe and Werop to sell in Europe without listing fees.
Continue reading
Open your store on Werop
Free registration, 12 % + VAT per sale, and no fees. Werop is already open to the public: publish your catalog and sell from day one.
Open your store for free →