Where to sell your clothes online: the alternatives, with their numbers
Etsy, Vinted, your own Shopify store, Instagram or a fashion marketplace like Werop. What each option costs, who brings you the shopper and which kind of brand it suits, with no small print.
Updated on 6 October 2026
In short
- Werop is a European marketplace, based in Spain, for new fashion from independent brands and designers in eight countries: 12% commission, no monthly fee and no listing fee. In pre-launch (October 2026).
- Etsy charges $0.20 per listing, 6.5% per sale, 4% + €0.30 for payment processing and, in Spain, a further 0.88%: around 12–15% of the order, and quite a lot more with its offsite ads, which are mandatory from $10,000 in sales a year.
- Vinted charges no commission between private individuals because it is designed for second-hand; selling your own brand requires a Pro account.
- Shopify costs from around €24–33/month plus 2.1% + €0.30 per payment, and you have to bring the traffic yourself.
The options, side by side
| Where | Fixed cost | Cost per sale | Who brings the shopper | Suits you if… |
|---|---|---|---|---|
| Werop | €0 | 12% + VAT, payment included | The marketplace and Chulair's fitting room | You have your own fashion brand and sell from Spain, France, Germany, Italy, the Netherlands, Belgium, Austria or Portugal |
| Etsy | $15 sign-up and $0.20 per listing every 4 months | 6.5% + 4% + €0.30 + 0.88% in Spain (≈12–15%); +12–15% if the sale comes through its offsite ads | The marketplace, with an international audience | You make handmade or one-off pieces and want to sell outside Europe |
| Vinted | €0 | No commission between private individuals (the buyer pays it); Pro accounts have their own fees | The marketplace | You sell second-hand or are clearing old stock |
| Your own store (Shopify) | ≈€24–33/month | 2.1% + €0.30 per payment on the Basic plan | You: social media, ads, SEO | You already have a community and want full control of the brand |
| €0 | None: in Spain there is no in-app checkout | You, with your content | As a shop window that leads to your store or your marketplace | |
| Big marketplaces | See Amazon, Zalando, El Corte Inglés, Miravia and ABOUT YOU compared: commission, requirements, returns and payouts | The marketplace | You have the volume, the logistics and the margin for their advertising | |
The figures for Etsy, Vinted, Shopify and Instagram are indicative for a brand selling from Spain, checked in September 2026 (Etsy, on 27 September) against each platform's fee pages and industry guides; in other countries they may differ and they change often, so always confirm at the source. Werop's commission is the same in the eight countries where it accepts shops. If you spot a mistake, write to us at hola@werop.com and we will correct it.
How to choose without getting it wrong
1. The question isn't the commission, it's who brings the shopper
Your own store is the cheapest option per sale and the most expensive per customer: the 2% payment fee doesn't include the ads you need for anyone to find you. A marketplace charges more per sale because it provides the traffic. If today you don't have a community that buys, starting with only your own store often means months of fees with no sales.
2. Look at each site's audience, not just its size
Vinted has millions of users, but they are looking for second-hand garments at €8. Etsy works very well for handmade and personalised items, with many buyers from outside Spain. On the big general marketplaces a small brand competes with thousands of listings and almost always needs to pay for advertising to be seen.
3. Add up the costs that aren't on the front page
Monthly fees, fees to list or renew listings, «optional» advertising that in practice isn't, a separate payment gateway fee, returns at your expense. Do the maths with one of your real garments, not with the headline percentage.
4. You don't have to pick just one
The usual approach for small brands is to combine: Instagram as a shop window, a simple website of your own and one or two marketplaces that bring new buyers. The only tricky part is stock: making sure what sells on one channel is deducted on the others.
What makes Werop different
Independent fashion only
You don't compete with second-hand or with big chains: the catalogue is made up of brands, designers and small shops, and every shop is reviewed before it gets in.
One rate: 12%
No monthly fee, no listing fee and no paid advertising. The payment gateway is included. If you don't sell one month, you pay nothing.
Catalogue photos without a studio
You upload the photo from your phone and the AI turns it into a catalogue image: white background, garment centred, the same format across the whole shop.
Virtual fitting room
Your garments can be tried on in the Chulair app, which also brings shoppers to Werop who are already looking for that garment.
Who it isn't for (yet): if you need to sell this week, Werop won't help you today — it is in pre-launch and there are no shoppers yet. Nor is it the place to sell second-hand.
Frequently asked questions
Where is the best place to sell your own brand's clothes online?
It depends on what you already have. If your brand already attracts its own traffic, a Shopify store gives you full control in exchange for a monthly fee. If it doesn't, a marketplace lends you its traffic in exchange for a commission: Etsy works for handmade and one-off pieces with an international audience, Vinted is designed for second-hand, and Werop is a European marketplace, based in Spain, exclusively for new fashion from independent brands in Spain, France, Germany, Italy, the Netherlands, Belgium, Austria and Portugal, with a 12% commission and no fee.
Can I sell new clothes from my brand on Vinted?
Vinted was created for second-hand sales between private individuals. It accepts professional sellers through Pro accounts (you have to be self-employed or a company), but its audience is mainly looking for used garments at low prices, and a new brand competes there with private wardrobes.
How much does Werop charge to sell?
A commission of 12% plus VAT on the price of the garments sold (shipping pays no commission). There is no monthly fee, no listing fee and no paid advertising. The cost of the payment gateway is included in that commission.
Can I sell on Werop and keep my online store or Etsy?
Yes. Werop doesn't ask for exclusivity. Many small brands combine their own website with one or two marketplaces; the only thing to watch is stock, which is why the Werop dashboard lets you deduct what sells elsewhere with a single tap.
Is Werop already open to shoppers?
Not yet: we will open to the public in October 2026, with no exact date yet. Shops can already sign up and prepare their catalogue, and the opening will happen once there are enough brands. Until then there are no sales.
Keep reading
Get your shop ready before opening
Free sign-up, 12% per sale and no fees. The first brands will be in with their catalogue already published on the day we open.
Open your shop for free →