Vinted Alternatives for selling your brand's new fashion
Vinted works for clearing out your wardrobe: huge audience and almost no cost. But its audience looks for second-hand and price, and a brand with its own production doesn't have a page there, nor product listings, nor a buyer who values design. This is what's out there.
Updated on November 6, 2026
In summary
- Vinted is for second-hand: no seller commission, but no brand page, no product listings with stock by size, and with a buyer looking for price.
- Werop: marketplace only for new independent fashion, 12 % + VAT per sale, no fee, with its own page, shipping and returns resolved.
- Etsy: for crafts and unique pieces with an international audience; around 12-15 % of the order between fees, and mandatory external ads from 10.000 $ per year.
- Own website: total control, monthly fee and you bring the traffic. Instagram: showcase, not a store.
Why a brand outgrows Vinted
On Vinted you don't pay sales commission: the buyer pays it in the form of «protection» (around 5 % plus 0,70 €). That, which is an advantage for selling what you no longer use, works against a brand: the buyer compares your new garment with other used ones at half price, and the platform doesn't have product listings with composition, sizes with stock, collections, or a page that tells who you are. Pro accounts add the «professional» label and little else.
Werop is the opposite: only new independent fashion from brands, with its own page, complete product listings, shipping and returns resolved and a 12 % + VAT per sale with no fee. Etsy fits if your pieces are handmade or unique and you want an audience outside Europe, in exchange for listing fees, commission and payment (around 12-15 % of the order) and mandatory external ads from a certain volume. An own website (Shopify or similar) gives you total control in exchange for a monthly fee and you bringing the traffic. Instagram is a showcase, not a store: it doesn't charge, ship, or manage returns.
Werop, in figures
12 % + VAT per sale
On the garment, with card payment included. No fee, no listing fee, no mandatory advertising. Shipping does not pay commission.
Only new independent fashion
Brands, designers and stores with their own production from seven European countries, reviewed one by one. No second-hand or large chains.
Shipping and returns resolved
Label from the panel; the buyer pays for shipping by zone and, if they return due to a change of mind, the return label. Werop refunds the entire commission.
Own page and tools
Cover, collections, looks, photos and product listings with AI, virtual fitting room, catalog import and app for orders.
Frequently asked questions
Can I sell new clothes on Vinted?
Yes, Vinted accepts new items and professional accounts. The problem is not that it's forbidden, but that the Vinted buyer compares with second-hand and the platform doesn't have the tools of a store (product listings, stock by size, collections, brand page).
What does Werop cost me compared to Vinted?
Vinted does not charge you sales commission; Werop charges 12 % + VAT on the garment, with card payment included and no fee. In return, you have a marketplace only for independent fashion, with its own page, shipping by label, managed returns and a buyer who comes looking for small brands. Check it out in the calculator.
Can I be on Vinted and Werop at the same time?
Yes. Werop does not require exclusivity. Many brands use Vinted to liquidate samples or old stock and Werop for the collection.
What about selling second-hand?
Werop does not accept second-hand: only new fashion with its own design or production. For used items, Vinted or Wallapop are still the option.
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Open your store on Werop
Free registration, 12 % + VAT per sale and no fee. Werop is already open to the public: publish your catalog and sell from day one.
Open your store for free →