Your local store, open across Europe
If you have a physical store and sell branded or own-production clothing, Werop is the way to sell online without setting up or maintaining a website: you upload your catalog, deliver the package, and get paid when you confirm.
Updated on November 6, 2026
In summary
- Free registration and no fees. You only pay when you sell: 12 % + IVA on the garment. Shipping does not incur commission.
- Your own page on werop.com (
/@tutienda), with a homepage, collections, looks, and the workshop's story. - Shipping and payments handled: label from the panel with Werop's shipping account; payment arrives in your Stripe account when you confirm the order.
- AI photos and product descriptions: your photos are converted into studio images and product descriptions are written automatically; you review them.
- Sell to Europe: stores from seven countries and buyers from ten, opened one by one. Today, Spain.
Sell online without becoming an internet company
Setting up a real online store costs money: the website, payment processing, shipping, returns, photos, SEO. Werop solves this by default and only charges when you sell. You stay at the counter: when an order comes in, the app notifies you, you confirm it, print the label, and the carrier picks it up or you drop it off at a point.
What doesn't change is your identity. Your page on Werop carries your name, your homepage, your neighborhood, and your story; the buyer knows they are buying from a real store, with an address and someone behind it. And «sold in store» deducts what you sell at the counter from the online stock, so you don't sell the last unit twice.
What Werop gives you
No website to maintain
Catalog, payment, shipping, returns, invoices, and search engine positioning are provided by Werop. You update garments and stock from the panel or the app.
Counter and online, a single stock
Each size and color has its units; what you sell in store you mark with a tap and it's deducted. The last unit alert tells you what to restock.
Shipping from the panel
The label comes from the panel with Werop's shipping account. The buyer pays for shipping by zone; you deliver the package to the point or the carrier picks it up.
On the store map
Your store appears in the directory and on the Werop map, with its location: whoever searches for brands in their city finds you.
What Werop asks of you
That the fashion is new and yours: own design or production, no resale of other brands and no second-hand. That you can ship from your country with Werop's shipping agencies (the label comes from the panel). And the data for any online sale: tax identification, address and, if you sell in France or Germany, their waste registers (we explain them during registration). Each store is reviewed by a person before publishing.
Everything else is optional: you can import your catalog or create it manually, manage stock by size and color or not, use looks or not.
Frequently Asked Questions
Is any clothing store eligible?
Werop is for new fashion of own brand or production: stores that design or manufacture what they sell, or that sell their own brand. Resale of other brands and second-hand items are not included. Each application is reviewed by a person.
Do I have to take professional photos?
No. Take photos with your mobile phone against a plain background; the AI converts them into studio images and writes the product description. The guide to photographing clothes explains how to get good shots in ten minutes.
How is an order delivered?
You confirm the order within 48 hours from the panel or the app, print the label, and deliver the package to the carrier's point or they pick it up. The buyer tracks the shipment from their account and you don't have to contract anything.
When do I get paid?
The buyer pays when placing the order, but payment becomes effective when you confirm that you have the garment. The money goes to your Stripe account, minus the commission. If you don't confirm, the buyer pays nothing.
Can I offer in-store pickup?
Not yet: each order is shipped. This is planned, along with carrier pickup points.
Continue reading
Open your store on Werop
Free registration, 12 % + VAT per sale and no fees. Werop is already open to the public: publish your catalog and sell from day one.
Open your store for free →