Your brand, with its own storefront in a marketplace exclusively for independent brands
Werop brings together small brands with their own production from seven European countries. Import your catalog in an afternoon, keep stock synchronized with your website, and sell without a fee: 12 % + VAT per item sold.
Updated on November 6, 2026
In summary
- Free registration and no fees. You only pay when you sell: 12 % + IVA on the item. Shipping does not incur commission.
- Your own page on werop.com (
/@tutienda), with a cover, collections, looks, and the workshop's story. - Shipping and payments handled: print labels from the panel with Werop's shipping account; payment arrives in your Stripe account when you confirm the order.
- AI-powered photos and product sheets: your photos are transformed into studio-quality images and product sheets are drafted automatically; you review them.
- Sell to Europe: stores from seven countries and buyers from ten, opened one by one. Today, Spain.
A marketplace that doesn't dilute your brand
In large marketplaces, an independent brand pays to exist: fees, advertising, 30-day free returns at their expense, and a page where their identity is barely noticeable. Werop is built the other way around: there are only small brands, each with its own page, color, and collections, and the buyer who enters is looking for exactly that.
If you already sell on your own website, you don't start from scratch. Werop reads your catalog from Shopify or WooCommerce (the CSV or directly your published website), leaves it as a draft for you to review, and once published, synchronizes out-of-stock items every 15 minutes. Your existing photos are fine: AI transforms them into studio-quality images and identifies which item and color appear in each one.
What Werop offers you
Import your catalog
Shopify or WooCommerce CSV, your published website, or Werop's template. Items are imported unpublished, with sizes, colors, EANs, and photos; you review and publish. How to import →
Stock by size and color
Each size has its units, and if a model comes in several colors, each color has its own. What sells out on your website sells out on Werop.
Sell in Europe with a single rate
Stores from Spain, France, Germany, Italy, Netherlands, Belgium, and Austria; buyers from those seven plus Portugal, Luxembourg, and Ireland, opened one by one. The buyer pays for shipping by zone; you deliver the package.
Panel and app
Orders, stock, coupons, collections, looks, team, and analytics from the panel or the Werop Stores app (Android and iOS), with mobile notifications for each order.
What Werop asks of you
That the fashion is new and yours: own design or production, no resale of other brands, and no second-hand. That you can ship from your country with Werop's transport agencies (the label is generated from the panel). And the data for any online sale: tax identification, address, and, if you sell in France or Germany, their waste registers (we explain them during registration). Each store is reviewed by a person before publishing.
Everything else is optional: you can import your catalog or create it manually, manage stock by size and color or not, use looks or not.
Frequently Asked Questions
What commission does Werop charge a brand?
12 % + IVA on the item's price after coupons, with card payment processing included. The shipping fee paid by the buyer does not incur commission. There is no monthly fee, no publishing fee, and no mandatory advertising. For comparison: Amazon charges 15 % on clothing over 20 € plus 39 € per month; Zalando, according to industry sources, between 20 and 25 %.
How does my catalog get imported if I already sell on Shopify or WooCommerce?
With the CSV exported by your platform or, if your website is public, by reading it directly. Werop shows you how each item will look (sizes, colors, photos, EAN) and creates it as a draft. Nothing is published until you review it.
What if I sell on another platform or only on Instagram?
Any CSV works: AI suggests which column corresponds to each field, and you correct it. If you don't have an exportable catalog, Werop's template can be filled with an AI assistant or manually. Instagram remains your storefront: link your Werop page.
Who handles buyer support and returns?
The store sells and ships; Werop provides the storefront, payment processing, shipping label, and mediation. The buyer has 14 days to return; if they change their mind, they pay for the return label, and Werop refunds your full commission.
Can I sell with multiple people on the panel?
Yes: the owner invites their team with permissions per person (orders, catalog, view-only). Each person logs in with their own account.
Continue reading
Open your store on Werop
Free registration, 12 % + IVA per sale, and no fees. Werop is already open to the public: publish your catalog and sell from day one.
Open your store for free →